EveryEdge

The Quality of Your
Decisions Determines
the Size of Your Business

The right decision can create extraordinary growth. The wrong one can cost years of progress.

EveryEdge combines Applied Strategic Intelligence, AI, and experienced strategists to help you identify what matters most and what to do next.

Your strategy is a decision. Your pricing is a decision. What you build, who you hire, when you move, what you refuse. Every one of them is a decision, and the business you end up with is the sum of them.

You can have the right product, the right team, and the right market, and one call can take all of it away. Companies rarely die because the market changed. They die because someone decided wrong while the market was changing.

And nobody tells you which decision is the one. It never arrives announced. It shows up looking like every other Tuesday, wearing the costume of the safe and obvious choice.

Most of your decisions do not matter.
A few decide everything.

The difference

Same odds. Different decisions.

Every wrong call looked prudent. Every right one looked reckless.

Decided wrong
Blockbuster
2004: 9,000 stores, $5.9 billion in revenue.
Said no to buying Netflix for $50 million. Late fees were too profitable to risk.
Bankrupt in 6 years. One store left.
Decided right
Steve Jobs
2005: the iPad was in development first.
Shelved it and put everything behind the iPhone. Same technology, reversed order.
The most profitable product in history.
Decided wrong
Yahoo
2000: king of the internet at $125 billion.
Turned down Microsoft's $44.6 billion offer in 2008.
Sold for $4.48 billion in 2017. Down 96%.
Decided right
Jensen Huang
2006: NVIDIA sold graphics cards to gamers.
Bet the company on a market that did not exist yet. Criticized for years.
$5 trillion. The first in history.
Decided wrong
BlackBerry
2011: 40% of the US market, $19.9 billion in revenue.
Called the iPhone a toy. Bet that executives would never give up keyboards.
Market share to zero. Hardware abandoned.
Decided right
Elon Musk
2008: down to his last $40 million, Tesla and SpaceX both dying.
Split the cash down the middle instead of saving one.
The foundation of $3.2+ trillion.

Every wrong call looked prudent at the time. Every right one looked reckless.

Businesses rarely fail because of a single decision. More often, they follow patterns of thinking that quietly produce the same outcomes again and again. EveryEdge identifies those patterns, challenges the assumptions behind them, and replaces them with stronger strategic thinking.

You still make the call. You just stop making it blind.

We're here so you can…

Make better business decisions.

Business Brain™
$29/mo

A second opinion on any business decision. From Aristotle 2,400 years ago to Elon Musk today, the greatest minds in business, innovation, and science, thinking through your decisions with you.

Your Next Move™
$397

The one decision you should be making right now, named. Our AI analyzes your business to identify the one constraint limiting your growth, why it is holding you back, and exactly what to do next.

  • AI Business Diagnostic
  • Written Executive Report
  • Your Primary Constraint, Named
  • Strategic Roadmap

After the diagnostic

EveryEdge Intelligence™
$497/mo

Business doesn't stand still. Neither should your strategy. Every month, EveryEdge Intelligence continuously evaluates your business, identifies new opportunities, and keeps your strategic roadmap current.

  • AI analysis of your business progress
  • KPI performance review
  • Primary constraint re-evaluation
  • New opportunity identification
  • Strategic decision priorities
  • Updated action plan
  • Unlimited Business Brain access
EveryEdge Experts
Pricing varies by expert

Experience matters, which is why we offer strategy sessions with top tier business people. Now you can access high-level strategic guidance from people who've actually done it.

EveryEdge Strategy Sessions deliver 4 one hour conversations with a seasoned business leader, followed by EveryEdge AI's separate, in-depth analysis of the transcript and your business.

Applied Strategic Intelligence
is how we grow our business and yours.

Everything we build is one of one.

We develop our own ideas and concepts to bring you products that deliver results.